“We are brand builders
powered by our partners,
their products, and their values.”
- Caroline Roy, President
Our mission is to inspire a change in the way we promote wines and spirits in Canada. We are brand builders powered by our partners, their products, and their values. We represent them with passion and pride.
From Coast to Coast, our leadership team is composed of industry veterans driven by excellence and commitment to our partners. Our agency represents producers from around the world and promotes their products in all Canadian markets. We are engaged listeners, analytical thinkers, and strategic planners, and we go above and beyond to answer the needs and challenges of our dearest collaborators.
Over the years, we have developed close relationships with provincial trade partners that help our partners grow their brand awareness in all retail models. We also collaborate with numerous hotels, restaurants, and bars in building their wine and spirit offers through our strategic portfolio that includes a premium private import selection.
Roy + Co SELECTIONS is the only Canadian national wine and spirit agency founded and led by a woman entrepreneur, our President Caroline Roy. With two decades of experience in the beverage alcohol industry, Caroline has built a strong reputation among peers and partners.
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We work as a team; we learn from each other and elevate our game all together.
The door is closed? Enter by the window! It has never been done? Hold my gin!
We are flexible in our work, and we embrace change.
We are different, and we have the courage to stand up for what we believe.
We care… a lot!